``` Overjustification Effect

External rewards can crowd out intrinsic motivation.

1. Understand intrinsic drive
2. Providing rewards weakens meaning
3. General performance declines
4. Rewards shift motivation outward
5. Activity loses internal value
6. Dependency grows
7. External incentives dominate

Therapy: Authentic action outlives rewarded action. ```

``` Pratfall Effect

Competence plus imperfection increases likability.

1. Small mistakes increase relatability
2. Flaws humanize competence
3. Perfection distances

Therapy: Let imperfection reveal humanity. ```

``` Sapir-Whorf Hypothesis

Language structures perception and cognition.

Therapy: Refine language to refine thought. ```

``` Normative Social Influence

We conform to gain acceptance.

Therapy: Balance belonging and individuality. ```

``` Ironic Reversal

Avoiding thoughts reinforces them.

Therapy: Release resistance. ```

``` Mere Exposure Theory

Repeated exposure increases preference.

Therapy: Use repetition wisely. ```

``` Post-Decision Dissonance

We reshape beliefs after decisions.

Therapy: Question your certainty. ```