"Far away now in the mountains… a photograph guards the memory of a man. The photograph is all alone out there. The snow is falling eighteen years after his death. It covers up the door." — Richard Brautigan (1935–1984)
Solomon Asch (1946) found that describing a person as "envious, stubborn, critical, impulsive, industrious, intelligent" produced a more negative rating than the identical list in reverse order starting with "intelligent." The Primacy Effect shows that what we encounter first shapes everything that follows.
Distinguished Developer: Hermann Ebbinghaus (1850–1909), German psychologist.
✦ Seven Ways to UPGRADE Your Awareness ✦
- UUNDERSTANDING the primacy effect ensures that we make better judgments in our day-to-day LIFE.
- PPRIMACY EFFECT aids one in recalling information seen first, better than the one presented later on.
- GGIVEN a long list of words, one often remembers words listed at the beginning instead of the middle.
- RREADILY, the way we receive raw data has proven to be a critical factor in the decision-making process.
- AAN INDIVIDUAL'S opinion can easily be manipulated or skewed based on their first impression of an object.
- DDO NOT make rash purchasing decisions based on first impressions — always weigh options based on fact.
- EENSURE that you do not fall prey to advertising and marketing gimmicks — make an informed, considered choice.
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Timely Therapy
Beware — so long as you live — of judging human beings or things by their outward appearance. The first impression is only the threshold, not the room.