“Broadcasting is really too important to be left to the broadcasters and somehow we must find some new way of using radio and television to allow us to talk to each other.” - British politician and author Tony Benn (1925 - ). Similar remarks were made by Georges Clemenceau and Charles de Gaulle.
“Facing the press is more difficult than bathing a leper.”
-Albanian-born Roman Catholic nun Mother Teresa of Calcutta (1910 - 1997)
“Television? No good will come of this device. The word is half Greek and half Latin.”
- Attributed to British journalist C. P. Scott (1846 - 1932)
“In the United States today we have more than our share of the nattering nabobs of negativism. They have formed their own 4-H Club—the ‘hopeless, hysterical hypochondriacs of history.’” - U.S. vice-president Spiro T. Agnew (1918 - 1996)
“Everybody gets so much information all day long that they lose their common sense.”
-U.S. writer Gertrude Stein (1874 - 1946)
Here are SEVEN ways on how to ULTIMATELY UPGRADE your awareness on this matter!
Agenda Setting Theory exposes the power of mass media to influence audience.
Distinguished Developers: Formally developed by Dr. Max McCombs and Dr. Donald Shaw,
in a study on the 1968 presidential election.

1. UNCENSORED, the mass media have the ability to determine which issues are important to the public.
2. PURPOSIVELY, the mass media uses GATEKEEPING and Agenda Setting to control access to news.
3. GATEKEEPING is a series of checkpoints that the news has to go through before it gets to the public.
4. REALLY, the press and the mass media do not basically reflect reality; they simply filter it and shape it.
5. ACTUALLY, media concentration on a few issues, leads to public to perceive them as more important.
6. DONE soundly well, the audience will regard a news item as more important if it is covered frequently.
7. ESSENTIALLY, the mass media only shows audience what it comprehends as an IMPORTANT issue.
   Timely Therapy: - Just because something is not a LIE, does not simply mean that it is not DECEPTIVE.

“One searches the magazines in vain for women past their first youth. The middleaged face apparently sells neither perfume nor floor wax. The role of the mature woman in the media is almost entirely negative.”
- U.S. writer and civil rights activist Janet Harris (1915 - )
Here are SEVEN ways on how to ULTIMATELY UPGRADE your awareness on this matter!
Male Gaze Theory sees male viewer as the target audience; their needs are met first.
Distinguished Developer: British feminist film theorist Laura Mulvey.

1. USUALLY, according to the social coditions of spectatorship, men act and women are acted-opon.
2. PASSIVE objects of male desire, is what these women in films or advertisement are represented.
3. GUIDED so, audiences are forced to view women from the point of view of a heterosexual male.
4. READILY, this happens even if they (the audience) are heterosexual women or homosexual men.
5. ANY role which they can take full control of a SCENE, is where women (actors) are not placed in.
6. DEGRADED thus, they are simply put there to be observed from an OBJECTIFIED point of view.
7. ENFORCED thereof, is the outdated idea of “men do the watching and women are to be looked at.”
   Timely Therapy: - Ladies, stop being pieces of sentient prettiness; passing diversions to men’s mind.