FROM A SANE PERSON'S PERSPECTIVE, professional football is merely a sport and it is difficult to argue with this fact even for the most overzealous lovers of 'The Beautiful Game.' Literally speaking, football is nothing more than 22 men (or women) running around a field for 90 minutes in pursuit of a small ball. So strictly adhering to logic, football is only a game played by a bunch of overpaid players and watched by many around the world purely as a source of entertainment.
But if everything were viewed with the pinch of salt that is rationality — then even love can be described as a mere chemical reaction which releases Dopamine into our brain, a film is just a group of people reciting lines from a script, while music is simply a bunch of chords sequenced together to produce different sounds. Therefore, only when logic is put aside, can one begin to understand what gives birth to irrational fanatics of the game.
'The Beautiful Game' has the power to enthrall, as well as enrage; give unbridled joy, but also make a grown person weep; forge friendships, while creating bloody rivalries. Yes, football is just a game, but at the same time, it is exponentially much more than that. Now, the question is: what creates this illogical passion? What makes fans so devoted to a team or a player that one is ready to put everything on hold to support sporting organisations and individuals whom they will probably never encounter in their entire lives?
The world over is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a 2015 study by A.T. Kearney, the global sports industry was worth between €350–450 billion (USD 480–620 billion) — a figure always in meteoric rise. This has resulted in many competitors engaging in an all-out battle for the hearts, time, attention and wallets of fans. Today, sports fans everywhere are changing how they express their support and spend their time and money. Globalisation, emerging new sports, time constraints, rising costs and especially the socialisation of media are influencing their expectations, behaviour and spending patterns.
Beyondism calls us to examine this current with discernment. The African Renaissance demands not the abolition of joy, but the redirection of fanatical energy into creative nation-building, self-actualization, and generational legacy — endeavours that echo far beyond the final whistle.
Without further ado, BEYONDISM hereby consolidates the definition of FOOTBALL FANATICISM thus:
Fanaticism is basically a fluid concept that must be handled with objectivity and utmost care.
On defining a fanatic, we need to be supremely careful so as not to arrive at a narrow view.
Overwhelming likings and/or interests towards a person or group, is what defines a fanatic.
Trends, artworks, causes, brands, or ideas that captivate a person may result in fanaticism.
Being wildly extravagant in your views, as with religion or politics, may lead to fanaticism.
Adhering not to the norms is one of the derogatory definitions of fanaticism, to be derided.
Living a LIFE which is productive is being fanatically committed to your vocation or destiny.
Live meaningfully by stopping to fanaticise football as a game (and everything related to it).
Fantasy-version of reality establishes core coordinates for our desires, in normal situations.
Accordingly if you push it BEYOND normal limits, it will eventually mutate to self-delusions.
Nourishing fanaticism may provide temporary tools for reconstructing one's LIFE narrative.
An understanding of one's identity may be tentatively gained through telling the narrative.
Touching points, for fitting oneself best with the narrative, may be subsidised by fanaticism.
It is ONLY through creating a coherent narrative about your destiny that you will be authentic.
Classic concepts to build brands based on cognitive and utilitarian factors, are waning off.
In most cases, companies have begun to give way to emotional branding, and viral marketing.
Strategically, fan-based marketing models increasingly work in the manner cults function.
Most of the big corporations seek to create impassioned devotees, and brand evangelists.

When a loss feels like a personal wound and a rival's victory an existential threat — the soul has mistaken the stadium for a cathedral.
BEYONDISM consolidates FOOTBALL FANATICISM thus — scroll to read:
Fanaticism is basically a fluid concept that must be handled with objectivity and utmost care.
On defining a fanatic, we need to be supremely careful so as not to arrive at a narrow view.
Overwhelming likings and/or interests towards a person or group, is what defines a fanatic.
Trends, artworks, causes, brands, or ideas that captivate a person may result in fanaticism.
Being wildly extravagant in your views, as with religion or politics, may lead to fanaticism.
Adhering not to the norms is one of the derogatory definitions of fanaticism, to be derided.
Living a LIFE which is productive is being fanatically committed to your vocation or destiny.
Live meaningfully by stopping to fanaticise football as a game (and everything related to it).
Fantasy-version of reality establishes core coordinates for our desires, in normal situations.
Accordingly if you push it BEYOND normal limits, it will eventually mutate to self-delusions.
Nourishing fanaticism may provide temporary tools for reconstructing one's LIFE narrative.
An understanding of one's identity may be tentatively gained through telling the narrative.
Touching points, for fitting oneself best with the narrative, may be subsidised by fanaticism.
It is ONLY through creating a coherent narrative about your destiny that you will be authentic.
Classic concepts to build brands based on cognitive and utilitarian factors, are waning off.
In most cases, companies have begun to give way to emotional branding, and viral marketing.
Strategically, fan-based marketing models increasingly work in the manner cults function.
Most of the big corporations seek to create impassioned devotees, and brand evangelists.